There was a piece published in today's Sunday Times which claimed that the cost of converting households to DTT (Digital Terrestrial TV) or Freeview, in other words, could be as much as £955! Given that I bought a box for 55 quid, plugged it in and that was all I needed, this rather surprised me.
Of course, the penny rapidly dropped: The Sunday Times is owned by Rupert Murdoch, who of course also happens to have Sky TV - which is rather suffering in terms of new subscriptions to its rather expensive offerings, thanks largely to Freeview I suspect - in his rather extensive media holdings.
Quality journalism - don't think so...